Parsons the New School for Design

2010–2011 | Independent Project Commissioned by Parsons School of Design | New York, NY

This project began with a proposal I wrote to the Dean of Parsons and resulted in an official mobile app for Parsons School of Design. I led the end-to-end design and development, creating a digital experience that introduces the school and its programs to prospective students worldwide.

The idea emerged from my own experience as an international applicant navigating graduate school options. Many people assumed Parsons was primarily a fashion school, yet I discovered deep strengths in communication design, interactive media, and technology. I saw an opportunity to make Parsons and its program diversity more accessible through a mobile format.

A central challenge was organizing the extensive program navigation across five schools and multiple sub-levels. To reduce complexity and improve discoverability, I introduced horizontal scrolling and swipe gestures on the landing page, allowing users to quickly browse schools and programs. Through iterative prototyping and user testing, I refined key UI elements, including navigation controls, to ensure clarity and ease of use.

Screenshots

iPad version

iPhone version