How can I provide a more instant and easier way to learn, reference, and play with typography by leveraging technological advances in tablet platform devices?

With this question in mind, I could now think about possible audiences, types of design and content. Since my project focuses on form and historical content, I defined my primary audience as students who are studying typography in design school. However, after meeting designers and typography lovers, I realized that they also love touching and seeing beautiful typefaces in large scale. Consequently, I defined my secondary audience as designers and typography nerds that are enthusiastic about typography.

When thinking about the students, I asked: what kind of application and content could be designed that best suits their needs? The application could be a reference tool, a learning tool, or an information design. The content could include the history of typefaces, a list of designers, and/or their relationships.

• History of typefaces
• Designers
• Relationships
• Specimen
• Sample text
• Application examples
• Comparisons
• Type setting

From these topics, I wondered: what kind of elements can be way better in tablet devices than books or computers? This question was my starting point for generating ideas and sketching.

USER SCENARIO 1 : Students

Jane is a sophomore student in Parsons BFA Communication Design program and studying typography in ‘Type: Core Studio’ class.

Last week, she had a quiz in the class and it was a disaster. Even though she enjoyed the class, she couldn’t distinguish historical types and still was not familiar with terminologies.

But she noticed that her classmate Bryan got perfect score on the quiz. She asked him how he studied and he told the secret in exchange for a Latte. He introduced her to Type Insight.

With TypeInsight, she could observe and compare the detailed shapes of historical typefaces. She was amazed by the artistically subtle design of types and was able to understand their characteristics.

After a few weeks, she became confident in her eyes on typefaces and got perfect on the second quiz. However, more important thing for Jane was – she now became to love typefaces and decided to pursue a deeper study about types.

USER SCENARIO 2 : Teachers

Prof. Scott is teaching Typography 1 class. In the first class, he used to give students handouts for historical types to memorize. But it was difficult to explain the detail characteristics of those typefaces.

However, now he can show and explain the detail form of typefaces by using Type Insight which is displayed on the large screen through the projector in the classroom. By using juxtaposing comparison mode, he can explain the difference of the types.

USER SCENARIO 3 : Designers

Kate is a designer at branding company and she just had a meeting with client Quark. She is thinking about typefaces for the logo and identity design for the client. She wants a historical serif typeface with a beautiful letter ‘Q’.

With Type Insight, after reviewing the design of letter ‘Q’ in various typefaces, she could narrow down candidate typefaces for the logo design. It was helpful for her to determine the base typeface because she could type the company name and compare diverse typefaces quickly in various scales.